Think Deeply, Think Well

Founded by Drs. Sara and Jack Gorman, authors of the revolutionary new title ‘Denying to the Grave’, Critica is a community committed to making rational decisions about health and security. In a culture dominated by polarizing politics, and an abundance of unchecked misinformation, Critica exists to revolutionize the role of science in making rational health decisions.

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Critica is a non-profit organization that was created to carry out the suggestions for counteracting science denial that were made in Denying to the Grave. Today, Critica strives to publish articles and commentaries that explore the roots of science denial as it pertains to health and safety. The Critica team is comprised of experts in medicine, sociology, psychology, public health, and neuroscience who believe that everyone, everywhere is capable of making rational decisions about health and safety if provided with sufficient information in an understandable format. Critica also develops and tests new methods of counteracting misinformation about health and science and advocates for the inclusion of scientific evidence in public policymaking. We invite all people who are concerned about scientific evidence, accuracy, and correct information about health to join us.

The new and revised edition of Denying to the Grave: Why We Ignore the Science that will Save Us by Sara Gorman and Jack Gorman is now available for purchase from Amazon or the publisher, Oxford University Press.


Jack Gorman participated in a FlexMR podcast with host Chris Martin about Critica's work that you can listen to here

Jack Gorman and David Scales published a paper detailing infodemiology in the Harvard Kennedy School Misinformation Review. You can read it here