Think Deeply, Think Well

Founded by Drs. Sara and Jack Gorman, authors of the revolutionary new title ‘Denying to the Grave’, Critica is a community committed to making rational decisions about health and security. In a culture dominated by polarizing politics, and an abundance of unchecked misinformation, Critica exists to revolutionize the role of science in making rational health decisions.

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Critica is a non-profit organization that was created to carry out the suggestions for counteracting science denial that were made in Denying to the Grave. Today, Critica strives to publish articles and commentaries that explore the roots of science denial as it pertains to health and safety. The Critica team is comprised of experts in medicine, sociology, psychology, public health, and neuroscience who believe that everyone, everywhere is capable of making rational decisions about health and safety if provided with sufficient information in an understandable format. Critica also develops and tests new methods of counteracting misinformation about health and science and advocates for the inclusion of scientific evidence in public policymaking. We invite all people who are concerned about scientific evidence, accuracy, and correct information about health to join us.

The new and revised edition of Denying to the Grave: Why We Ignore the Science that will Save Us by Sara Gorman and Jack Gorman is now available for purchase from Amazon or the publisher, Oxford University Press.


Sara Gorman appeared on Humanities North Dakota about Denying To The Grave and Critica. You can listen to her interview here.

David Scales and Jack Gorman authored an article in the online magazine Undark titled "Long Covid Is Pitting Patients Against Doctors. That's a Problem" You can read it here.